It was to deal with Apple to launch iPhone 4 cheap and popular smart phones the iPhone 5.
Apple and Samsung ranked number one and two as a maker of smart phones in the world in the second quarter, Nokia had put an end to the regime in power for 10 years.
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| Samsung Galaxy S II |
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Apple has long perched on the high-end segment, but now Apple is looking for new markets to sustain growth as well as stunning Wall Street.
"Samsung is trying to expand market share in emerging markets by selling smart phone for $ 200, because it has the highest market penetration of smart phones is lower than the market forward," said a spokesman for Samsung Group quoted an executive from Samsung Electronics mobile division within the executive group meeting on Wednesday.
Samsung saw ponser smart cheap sale under $ 200 account for more than half of the overall smart phone market in 2015, up sharply from 16 percent last year.
Samsung have set up a smart phone Galaxy W with 3.7-inch screen for middle and upper market, while the Galaxy M Pro smart phone for the middle segment and Y Galaxy Pro for lower segment into Samsung's first smart phone that comes with a qwerty keyboard.
The four models of Galaxy Y which is the product for each segment and aimed at developing markets.
Previously, Samsung launches Samsung smart phone Galaxy S for high-end segment in June 2010 and the Samsung S Galaxy II in April this year which has sold 5 million units worldwide.
Samsung will announce the latest line-up of the Galaxy to the public in the annual electronics exhibition in Germany in early September.
Global smart phone market is expected to reach 64 percent of the overall handset market in the dollar this year, up from 54 percent last year, according to industry data.
Sources: Antara
